Strategy: Classic SaaS model - free tier attracts users, premium features drive revenue. Free users get limited OCR processing (10 receipts/month), paid users get full features and higher limits.
Business Analysis Insights: Target 10% free-to-paid conversion with 70% free users, 20% starter, 8% professional, 2% business distribution. Break-even at ~5,000 total users (500 paid). Sustainable margins of 60-77% once operational costs are optimized.
Target Market: Growing SMEs who need predictable monthly costs and want to scale their usage over time.
Pros: Predictable revenue, easy upselling, familiar model
Cons: High customer acquisition cost, churn risk, free user infrastructure costs
Strategy: Prepaid credit system like mobile phone plans. Users buy "receipt packs" that don't expire quickly, aligning cost with actual usage. Better for irregular usage patterns.
Business Analysis Insights: No monthly commitment reduces barrier for SMEs. Prepaid model improves cash flow with 70-80% margins. Average 2.5 packs/year per user = $4.30/user/year. Break-even at ~3,000 active users with better cost control.
Target Market: SMEs with seasonal or irregular receipt volumes who prefer to pay only when they need the service.
Pros: Low commitment barrier, better cash flow, cost aligns with value
Cons: Variable monthly revenue, complex pricing communication, potential revenue volatility
Strategy: Core app is free or very cheap, revenue comes from partnerships with accounting software (Jurnal.id, Zoho), financial services (business loans, insurance), and educational content. Think "freemium app + referral marketplace".
Business Analysis Insights: Diversified revenue reduces subscription dependency. Target $2.80/month ARPU from multiple streams. Break-even at ~2,000 users. Revenue includes: software partnerships ($0.50/user/mo), financial referrals ($20-50 per loan), educational content (30% commission), payment processing (0.1% volume).
Partnership Examples: Export to Jurnal.id (revenue share), refer business loans (commission), sell accounting courses (affiliate fee), integrate with payment processors (transaction fees).
Target Market: Maximum user base with diversified revenue streams, especially effective if we can build strong partnership network.
Pros: Diversified revenue, low user barrier, value-added services, sustainable competitive moat
Cons: Complex partnerships to negotiate, longer time to establish, revenue dependency on partners
| User Type | Receipts/Month | Database | OCR | Storage | Total Infra |
|---|---|---|---|---|---|
| Light | $0.05 | $0.01 | $0.01 | $0.09 | |
| Average | $0.15 | $0.05 | $0.05 | $0.27 | |
| Heavy | $0.50 | $0.20 | $0.20 | $0.92 |
Minimum revenue needed: $1.27/user/month
Target margin: 70% (industry standard for SaaS)
Recommended ARPU: $4.23/month